W. CHAN KIM - BLUE OCEAN STRATEGY

W. Chan Kim is Co-Director of the INSEAD Blue Ocean Strategy Institute and The Boston Consulting Group Bruce D. Henderson Chair Professor of Strategy and International Management at INSEAD, France (the world's second largest business school). Prior to joining INSEAD, he was a professor at the University of Michigan Business School, USA. He has served as a board member as well as an advisor for a number of multinational corporations in Europe, the U.S. and Pacific Asia. He is an advisory member for the European Union and the Country Advisor to Malaysia. He was born in Korea.

He is the co-author of Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant (Harvard Business School Press, 2005). Blue Ocean Strategy has become an "International Bestseller," after reaching the "Wall Street Journal Bestseller," "BusinessWeek Bestseller," and "National (American) Bestseller" status.

W. Chan Kim es co-director del INSEAD Blue Ocean Strategy Institute y The Boston Consulting Group Bruce D. Henderson Catedrático de Estrategia y Gestión Internacional en INSEAD, Francia. Antes de unirse a INSEAD, fue profesor en la Universidad de Michigan Business School, EE.UU.. Se ha desempeñado como miembro de la junta, así como asesor de varias empresas multinacionales en Europa, EE.UU. y Asia Pacífico. Él es miembro asesor de la Unión Europea y Asesor en el gobierno de Malasia. Nació en Corea.

Es co-autor deL libro Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant (Harvard Business School Press, 2005). El libro se ha convertido en un "Bestseller", después de alcanzar el "Wall Street Journal Bestseller", "Bestseller de BusinessWeek," y "National Bestseller" .